An image reference that does not state the server, like nginx

image: nginx

really looks like this

image: docker.io/library/nginx:latest
     # registry, user/, image/: version
     #          account  repository

Use a private registry that is local and accessed from a set of credentials

We need to create a docker-registry secret that has the server url, user, password and email needed for Docker to pull the image

k create secret docker-registry regcred \
  --docker-server=private-registry.io \
  --docker-username=registry-user \
  --docker-password=registry-password \
  --docker-email=registry-user@org.com

We can then use that secret in the pod spec

apiVersion: v1
kind: Pod
metadata: 
  name: nginx-pod
spec: 
  containers:
  - name: nginx
    image: private-registry.io/apps/internal-app
imagePullSecrets:
- name: regcred

The kubelet on the node uses the secret to pull the image